Since I'm more on the "just for fun" branch of the nail blogger community (therefore I rarely receive nail-related samples), most of the free items I receive start from websites like Freeflys.com. This has allowed me to see quite a few types of samples. Overall there are three types, and each has different qualities that impact whether it will achieve the end goal of the company that sent it: my purchasing the product. I love trying new beauty products, but I'm hesitant to spend the often hefty price tags that come with them on an untried. Samples are a huge way to win my trust and show me that other products just won't do.
Tiny Foil Packets
|Foil packet type sample, with Nintendo DS for reference|
This is the sample type least likely to result in a purchase. This is not out of spite or stupidity, just that I usually don't feel like I really need a product after one use. In the example above, I got three foil packets- shampoo, conditioner, and leave in treatment. Only the leave in treatment made an impression, because the others were too small. Each had about a half dollar size amount. For my thick, coarse curls (think Corrine Bailey Rae), that was enough leave in treatment, but wasn't close to enough shampoo or conditioner. I had to supplement with my regular products. This means I have no idea if the sampled product is any better than what I normally use. I might buy the leave in (it smells fantastic!), but probably won't go out of my way or pay more for the shampoo or conditioner.
Consumer fact #1: I love trying new beauty products, but if your sample is too small for me to know it's it's a must have, I won't be switching-especially if it costs more that what I'm already using.
|A 4 ounce sample bottle of Bio True|
Consumer fact #2: To get me to buy your product, I need to know it's better. Give me enough in my sample to let me get an honest appraisal, and I may even throw the old stuff away. It's very common for me to request samples of products when I'm thinking about switching or not sold on the one I'm using.
The Full Size Sample
|Full size Nubian Heritage sample|
Consumer fact #3: Giving me enough free product to get me hooked: good. Giving me enough to share with people I know will get hooked with me: great.
I love trying new products and brands, but I just don't have the budget to try everything. If I find something I like well enough at a reasonable price, I tend to stick with it. The thing is, health and beauty products is an area I'm willing to splurge on if I really like something, but I won't pay full price for an expensive product that I don't know is better than the one I've already got. If I've got a great coupon, it's on sale cheap, or I've tried and loved a sample, it's game on.
For those of you who want to get in on free samples, I highly recommend Freeflys. While there aren't usually a ton offered, every one that I've requested has been exactly as described on the site, Freeflys tells you up front whether something is required (gifts with purchase, in store vouchers, survey, etc) and I have never been asked for a credit card or referred to a site that wasn't legit. Do you have a favorite site to sample new products?